SALES MANAGEMENT

Do you see your business revenue staggering because the sales and marketing departments exist in silos?
Do you want to see a substantial improvement in the revenue and performance metrics of these departments?
The misalignment in the sales and marketing department is a common phenomenon around the globe. This is the trend despite the fact that the goals of both the departments are the same- to secure business and support the company’s growth. What is Sales and Marketing Management?
While marketing is a holistic process designed to enhance awareness of the brand or products or services to the target market and customers; Sales is a short-term process where the salesperson is in direct contact with prospective customer or end-user. There is a need for these two functions to unite so that there is no missed opportunity, and they empower each other.
This course offered by CLMI will focus on the need to align the functions of sales and marketing so that there are no missed opportunities and oversight that might impact the bottom line. This will help the companies not only acquire but also retain and grow the business with the stakeholders in an effective manner.

Learning Objectives:

• Create alignment in Sales and Marketing functions – nationally and internationally
• Get the members of these departments to connect emotionally with each other
• Ensure process alignments to avoid any duplicity of effort
• Generate a feedback loop for clarity amongst the teams
will be able to explain the concepts of sales management, personel selling and sales task.
will be able to summarize history of sale stages.
will be able to explain the personel sale strategies and environmental factors that affect the personel sales.