Ph.D MARKETING

Program Overview

The Ph.D. in Marketing program at Ballsbridge University is structured to provide students with a deep understanding of marketing principles, consumer behavior, strategic marketing, and quantitative and qualitative research methods. The program typically involves rigorous coursework, comprehensive examinations, and original research culminating in a dissertation. Students are expected to contribute to the academic community through publications and conference presentations.

Objectives

1. Advanced Theoretical Knowledge:
   • Develop a profound understanding of marketing theories, concepts, and frameworks.
   • Explore advanced topics in consumer behavior, brand management, and marketing strategy.
2. Research Proficiency:
   • Gain expertise in qualitative and quantitative research methodologies.
   • Conduct original research that contributes to the academic literature in marketing.
3. Analytical and Critical Thinking:
   • Enhance analytical skills to evaluate complex marketing problems and opportunities.
   • Foster critical thinking abilities to question and expand existing marketing knowledge.
4. Teaching Competence:
   • Develop teaching skills necessary for academic positions in universities and colleges.
   • Gain experience in designing and delivering marketing courses.
5. Professional Development:
   • Prepare for careers in academia, industry research, and high-level consultancy.
   • Build a professional network through interactions with faculty, peers, and industry experts.
6. Ethics and Responsibility:
   • Promote ethical considerations and corporate social responsibility in marketing practices.
   • Understand the societal impact of marketing decisions and strategies.

Benefits

1. Academic Career Opportunities:
   • Position graduates for tenure-track positions at universities and colleges.
   • Enable contributions to academic scholarship through teaching and research.
2. Research and Publication:
   • Opportunities to publish research in top-tier marketing journals.
   • Present findings at national and international conferences, enhancing academic reputation.
3. Industry Impact:
   • Prepare for research roles in corporate settings, think tanks, and consultancy firms.
   • Apply advanced marketing research to solve real-world business problems.
4. Networking and Collaboration:
   • Build a global network of scholars, researchers, and industry professionals.
   • Engage in collaborative research projects and cross-disciplinary studies.
5. Leadership Skills:
   • Develop leadership abilities for roles in academia, research institutions, and industry.
   • Influence marketing practices and strategies through evidence-based research.
6. Flexibility and Depth:
   • Tailor research interests to specific areas such as digital marketing, consumer psychology, or international marketing.
   • Explore diverse methodological approaches and innovative research topics.

Comprehensive Examinations:

• Assessment of knowledge in core marketing areas and research methodologies.
• Evaluation of readiness to conduct independent research.

Dissertation Research:

• Original research contributing to the field of marketing.
• Dissertation proposal development, research execution, and defense.

Admission Requirements

• Master’s Degree: Typically in marketing, business administration, economics, or a related field.
• Research Experience: Demonstrated research capability through academic projects, publications, or industry research.
• Interview: Some programs may require an interview as part of the admission process.

Duration

• 3 Years

The Ph.D. in Marketing prepares graduates for influential careers in academia, research, and industry, equipping them with the skills and knowledge to advance marketing scholarship and practice. This program emphasizes rigorous research, critical analysis, and ethical considerations, fostering the development of marketing thought leaders and innovators.