MSC MARKETING

Course Overview

The MSc in Marketing at Ballsbridge University is a specialized graduate program designed to equip students with advanced knowledge and skills in strategic marketing, consumer behavior, market research, digital marketing, and brand management. This program focuses on preparing graduates for leadership roles in marketing departments, advertising agencies, consulting firms, and other business settings.

Objectives

1. Advanced Marketing Knowledge:
   • Develop a deep understanding of marketing theories, concepts, and practices.
   • Gain proficiency in strategic marketing planning and implementation.
2. Consumer Insights and Behavior:
   • Analyze consumer behavior and psychological factors influencing purchasing decisions.
   • Understand market segmentation, targeting, and positioning strategies.
3. Strategic Marketing Management:
   • Develop skills in formulating and implementing marketing strategies that drive business growth and competitive advantage.
   • Learn to assess market opportunities, conduct market analysis, and develop marketing plans.
4. Digital Marketing and Technology Integration:
   • Explore digital marketing strategies, social media marketing, content marketing, and search engine optimization (SEO).
   • Understand the role of technology and analytics in optimizing marketing campaigns and measuring ROI.
5. Brand Management and Innovation:
   • Learn strategies for building and managing strong brands.
   • Explore product development, innovation management, and new product launch strategies.
6. Global Perspective:
   • Understand international marketing practices and cultural considerations in global markets.
   • Develop strategies for marketing products and services across diverse cultural and geographical contexts.

Benefits

1. Career Advancement:
   • Prepare graduates for senior-level marketing roles such as Marketing Director, Brand Manager, Digital Marketing Manager, etc.
   • Enhance career prospects and opportunities for leadership positions in marketing and advertising.
2. Specialized Knowledge:
   • Gain expertise in specific areas of marketing such as digital marketing, brand management, market research, etc.
   • Develop skills highly valued by employers in creating and executing effective marketing strategies.
3. Networking Opportunities:
   • Build a professional network through interactions with faculty, guest speakers, alumni, and industry professionals.
   • Access to career services, job placements, and industry events.
4. Applied Learning:
   • Gain practical experience through case studies, simulations, and real-world marketing projects.
   • Apply theoretical knowledge to develop and implement marketing campaigns and strategies.
5. Flexibility and Customization:
   • Tailor the program through elective courses and concentrations to align with career goals and interests.
   • Choose from specialized tracks such as digital marketing, brand management, marketing analytics, etc.
6. Professional Certification Preparation:
   • Prepare for professional certifications such as AMA Professional Certified Marketer (PCM) or Google Ads certification.

Admission Requirements

• Bachelor’s Degree: Typically in marketing, business administration, communications, or a related field.
• Work Experience: Some programs may require professional work experience, particularly for executive or part-time formats.

Duration

• 10 Months

The MSc in Marketing at Ballsbridge University provides graduates with the knowledge, skills, and practical experience needed to succeed in dynamic and competitive marketing environments. This program prepares students for leadership roles in marketing strategy, brand management, digital marketing, and market research, emphasizing strategic thinking, creativity, and innovation in marketing practices.

Registration Fee: N20,000