MSC COMPUTER AND DIGITAL COMMERCE

Course Overview

MSc in Computer and Digital Commerce at Ballsbridge University is designed to provide students with advanced knowledge and skills in digital business strategies, e-commerce, information technology, and data analytics. This program focuses on the technical and strategic aspects of digital commerce, preparing graduates for roles in the dynamic digital economy where technology integration and data-driven decision-making are critical.

Course Outline

1. Introduction to Digital Commerce:
   • Overview of digital commerce and its impact on traditional business models.
   • Key technologies and trends shaping the digital marketplace.
2. E-commerce Platforms and Technologies:
   • Examination of various e-commerce platforms and their functionalities.
   • Technical aspects of setting up and managing an e-commerce site.
3. Digital Marketing Strategies:
   • SEO, SEM, social media marketing, and content marketing.
   • Analyzing digital marketing campaigns and measuring ROI.
4. Data Analytics and Business Intelligence:
   • Tools and techniques for collecting, analyzing, and interpreting large datasets.
   • Predictive analytics, data mining, and machine learning applications.
5. Cybersecurity and Privacy:
   • Understanding cybersecurity threats and implementing security measures.
   • Legal and ethical considerations in data privacy and protection.
6. Mobile and Emerging Technologies:
   • Impact of mobile technologies on digital commerce.
   • Exploring emerging technologies such as AI, blockchain, and IoT in commerce.
7. Global Digital Commerce:
   • Strategies for expanding digital businesses globally.
   • Navigating international markets and understanding cross-cultural differences.
8. Innovation and Digital Transformation:
   • Leading digital transformation initiatives within organizations.
   • Fostering innovation and leveraging new technologies for business growth.

Benefits

1. Advanced Technical Skills:
   • Gain in-depth knowledge of the latest digital technologies and how they can be applied to commerce.
2. Strategic Business Insight:
   • Learn to develop and implement effective digital business strategies that drive growth and innovation.
3. Career Opportunities:
   • Prepare for leadership roles in digital marketing, e-commerce management, IT consulting, and more.
4. High Demand:
   • Digital commerce expertise is highly sought after in various industries, ensuring a strong job market for graduates.
5. Networking:
   • Build connections with peers, faculty, and industry professionals through coursework and collaborative projects.
6. Global Perspective:
   • Understand the global digital economy and how to navigate international digital markets.

Admission Requirements

• Bachelor’s Degree: Typically in computer science, information technology, business, or a related field.
• Work Experience: Relevant work experience may be preferred but not always required.

Duration

• 10 Months

MSc in Computer and Digital Commerce at Ballsbridge University equips graduates with the skills and knowledge needed to excel in the digital economy. This program offers a comprehensive understanding of both the technical and strategic aspects of digital commerce, preparing students for a variety of high-demand roles in this rapidly evolving field.

Registration Fee: N20,000