MSC COMMUNICATION AND PUBLIC AFFAIRS

Course Overview

MSc in Communication and Public Affairs at Ballsbridge University is designed to equip students with advanced skills in strategic communication, public relations, and public affairs management. This program prepares graduates for leadership roles in corporate communication, government relations, non-profit organizations, and public affairs consultancy.

Course Overview

1. Strategic Communication:
   • Developing and executing comprehensive communication strategies.
   • Crisis communication management and media relations.
2. Public Relations:
   • Managing an organization’s public image and media relationships.
   • Writing press releases, organizing press conferences, and media training.
3. Public Affairs:
   • Navigating government relations, lobbying, and public policy advocacy.
   • Understanding regulatory environments and stakeholder management.
4. Corporate Communication:
   • Internal communication strategies, employee engagement, and leadership communication.
   • Corporate social responsibility (CSR) communication.
5. Digital Communication:
   • Leveraging social media, digital marketing, and online public relations.
   • Content creation, online reputation management, and analytics.
6. Crisis Management:
   • Developing crisis communication plans and handling public crises.
   • Risk assessment and mitigation strategies.
7. Interpersonal and Organizational Communication:
   • Effective communication within organizations and managing team dynamics.
   • Negotiation and conflict resolution skills.

Benefits

1. Career Advancement:
   • Graduates are prepared for leadership roles in corporate communication, public relations, government relations, and public affairs consultancy.
2. Specialized Knowledge:
   • Acquire in-depth knowledge of strategic communication and public affairs, which is highly valued across industries.
3. Networking Opportunities:
   • MBA programs offer extensive networking opportunities with peers, faculty, alumni, and industry professionals.
4. Higher Earning Potential:
   • MBA graduates often see a significant increase in earning potential compared to those with only undergraduate degrees.
5. Comprehensive Skill Set:
   • Develop a broad skill set that includes strategic planning, media relations, crisis management, and stakeholder engagement.
6. Global Perspective:
   • Understand global communication practices and public affairs issues, preparing graduates to operate effectively in international contexts.

Admission Requirements

• Bachelor’s Degree: From an accredited institution.
• Work Experience: Relevant work experience is often required,

Duration

• 10 Months

MSc in Communication and Public Affairs at Ballsbridge University prepares graduates with the skills and knowledge needed to manage an organization’s communication strategies, engage with stakeholders effectively, and navigate the complex landscape of public affairs. This specialization opens up diverse career opportunities in various sectors, including corporate, government, non-profit, and consultancy.

Registration Fee: N20,000