4 Sections
19 Lessons
2 Weeks
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Module 1
4
1.0
Defining Marketing For The 21st Century
1.1
Importance and scope of Marketing
1.2
fundamental Marketing Concepts
1.3
How does the Marketing affect customer Value?
Module 2
4
2.0
Identifying Market Segments and Targets.
2.1
Creating and delivering Customer Value
2.2
Analyzing Consumer Markets and Globalization
2.3
Crafting the Brand Positioning
Module 3
3
3.0
Creating Brand Equity
3.1
Neuro Marketing
3.2
How brands create brand Equity
Module 4
8
4.0
Setting Product Strategy
4.1
Designing and Managing Integrated Marketing Communications
4.2
Role of Marketing Communication
4.3
Sales Promotions
4.4
Sales Promotions
4.5
Events Public Relations
4.6
Service Marketing
4.7
How to close Sales
MARKETING MANAGEMENT
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