7 Sections
28 Lessons
10 Weeks
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Module 1
4
1.0
Overview of Digital Marketing
1.1
Key Concepts and Terminology
1.2
Digital vs. Traditional Marketing
1.2
Current Trends and Future of Digital Marketing
Module 2
4
2.0
Importance of a Website in Digital Marketing
2.1
Principles of Effective Website Design
2.2
User Experience (UX) and User Interface (UI)
2.3
Content Management Systems (CMS)
Module 3
4
3.0
Importance of Content Marketing
3.1
Content Creation and Curation
3.2
Developing a Content Strategy
3.3
Blogging and Guest Blogging
Module 4
4
4.1
Social Media Platforms Overview
4.2
Creating a Social Media Strategy
4.3
Content Planning and Scheduling
4.4
Social Media Advertising
Module 5
4
5.0
Basics of Email Marketing
5.1
Building and Segmenting Email Lists
5.2
Crafting Effective Email Campaigns
5.3
Analyzing Email Marketing Metrics
Module 6
4
6.0
Developing a Digital Marketing Plan
6.1
Integrating Various Digital Marketing Channels
6.2
Budgeting and Resource Allocation
6.3
Measuring and Adjusting Strategy
Module 7
4
7.0
Importance of Online Reputation
7.1
Monitoring Online Presence
7.2
Managing Negative Reviews and Feedback
7.3
Building a Positive Online Image
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